Space marketing : a European perspective / by Walter A. R. Peeters
Co-creator: [Συγγραφέας] Peeters, Walter A.R.Contributor: [Εκδότης] Microcosm Press | [Εκδότης] Kluwer Academic PublishersPublication: El Segundo, Calif. : Microcosm Press , Dordrecht, The Netherlands : Kluwer Academic , c2000Physical description: xvi, 339 p. : ill. ; 25 cm.Language:Αγγλική γλώσσα.Country:Ολλανδία. ISBN: 1-4020-0375-7Series: Space technology library ; 11Dewey:338.0919. Bibliograpies/Indexes:Includes bibliographical references and index. Indexes: The space market. Use of space nonprofit marketing mix. The space product. Price of space projects. Distribution of space products. Promotion of space activities. Space and philosophy. Case study: international space station commercialization. Case study: space tourism.Subject: Space industrialization -- Europe | Space stations | Διαστημικοί σταθμοί | Διάστημα -- Βιομηχανοποίηση -- Ευρώπη | Διάστημα -- Μάρκετινγκ | Διάστημα -- Οικονομία Item type:
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Βιβλιοθήκη Γενικής Γραμματείας Επικοινωνίας & Ενημέρωσης | CHA | 338.0919 PEE (Browse shelf(Opens below)) | Available | 017090 |
Includes bibliographical references and index
The space market. Use of space nonprofit marketing mix. The space product. Price of space projects. Distribution of space products. Promotion of space activities. Space and philosophy. Case study: international space station commercialization. Case study: space tourism.
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