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200	1		_aSocial media theory and communications practice _fWhitney Lehmann
210			_aNew York _cRoutledge _d2024
215			_a205 p.
300			_aFusing the academic with the applied, this book provides a comprehensive introduction to social media for future communications professionals. While most social media texts approach the subject through either a theoretical, scholarly lens or a professional, practical lens, this text offers a much-needed linkage of theory to the practical tactics employed by social media communicators. Concise and conversational chapters break down the basics of both social media theory and practice and are complimented by sidebars written by scholars and industry professionals, chapter summaries, and end-of-chapter exercises. This book is ideal for introductory social media courses in communication, public relations, and mass communication departments as well as courses in digital media and public relations.
327			_aIntroduction Part 1: What is Social Media? 1. Defining Social Media 2. Evolution of Social Media 3. Categories of Social Media 4. Social Media by Demographics, Psychographics and Region Part 2: Social Media and Theory 5. Theory and Communication Research 6. Mass Communication Approaches 7. Human Communication Approaches 8. Integrated Approaches Part 3: Social Media Practice and Strategy 9. Developing a Strategic Social Media Presence 10. Social Media Projects, Programs and Campaigns 11. Content Strategies 12.Writing for Social Media 13. Customer Service and Crisis Management 14. Social Media Law and Ethics. Approaches 7. Human Communication Approaches 8. Integrated Approaches Part 3: Social Media Practice and Strategy 9. Developing a Strategic Social Media Presence 10. Social Media Projects, Programs and Campaigns 11. Content Strategies 12.Writing for Social Media 13. Customer Service and Crisis Management 14. Social Media Law and Ethics. Approaches 7. Human Communication Approaches 8. Integrated Approaches Part 3: Social Media Practice and Strategy 9. Developing a Strategic Social Media Presence 10. Social Media Projects, Programs and Campaigns 11. Content Strategies 12.Writing for Social Media 13. Customer Service and Crisis Management 14. Social Media Law and Ethics
606			_aSocial media _96583
606			_aCommunication _91360
606			_aPublic relations _95914
606			_a _913335
606			_a _911170
676			_a302.23
700			_aLehmann _bWhitney _4070 _925667
712	0	2	_aRoutledge _4650 _96212
942			_cBK