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010 _a0-471-21213-X
035 _a13092
090 _a10192
100 _a20040424d2004 k y0engy50 ba
101 0 _aeng
102 _aUS
105 _ay z 000yy
106 _ar
200 1 _aEconomics of strategy
_fDavid Besanko [et al.]
205 _a3rd ed.
210 _aHoboken, New Jersey
_cWiley
_dc 2004
215 _axxiv, 632 p.
300 _aInternational ed. .- Includes bibliographical references, a glossary and index
327 1 _aStrategy and economics. Economic concepts for strategy. Firm boundaries: The evolution of the modern firm. The horizontal boundaries of the firm: Economies of scale and scope. The vertical boundaries of the firm. Organizing vertical boundaries: Vertical integration and its alternatives. Diversification. Market and competitive analysis: Competitors and competition. Strategic commitment. The dynamics of pricing rivalry. Entry and exit. Industry analysis. Strategic position and dynamics: Strategic positioning for competitive advantage. Sustaining competitive advantage. The origins of competitive advantage: Innovation, evolution, and the environment. Agency and performance measurement. Incentives in firms. Strategy and structure. Environment, power, and culture. Strategy and the general manager.
606 1 _aManagerial economics
_94650
606 1 _aStrategic planning
_xEconomic aspects
_96790
606 1 _aΔιοικητική οικονομική
_911599
606 1 _aΣτρατηγικός σχεδιασμός
_xΟικονομικές απόψεις
_922688
676 _a658.4012
701 1 _4070
_aBesanko
_bDavid
701 1 _4070
_aDranove
_bDavid
701 1 _4070
_aSchaefer
_bScott
701 1 _4070
_aShanley
_bMark T
712 _aWiley
_97706
942 _cBK