• The rise to global economic power. Andrew Carnegie: from rags to richest. George Eastman and the creation of a mass market. Henry Ford: the profits and the price of primitivism. The heart of the american century. Thomas J. Watson Sr. and American salesmanship. Charles Revson and Revlon: consumer packaged goods and the television revolution. Our own times. Sam Walton: all-American. Robert Noyce and Silicon Valley: toward a new business world. Progress and profits.

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