TY  - BOOK
AU  - Diamond, Edwin
AU  - Bates, Stephen
ED  - The MIT Press
TI  - The spot
SN  - 0-262-04075-1
PY  - 1984///
CY  - London
PB  - MIT Press
KW  - Advertising, Political
KW  - United States
KW  - Television advertising
KW  - ÎÎ¹Î±ÏÎ®Î¼Î¹ÏÎ·
KW  - 659.19320973
KW  - 19
ER  -