TY  - BOOK
AU  - Kotabe, Masaaki
AU  - Helsen, Kristiaan
ED  - Wiley
TI  - Global marketing management
SN  - 0-471-35390-6
PY  - 1998///
CY  - New York
PB  - John Wiley
KW  - Export marketing
KW  - Management
KW  - International business enterprises
KW  - ÎÎ¾Î±Î³ÏÎ³Î¹ÎºÏ Î¼Î¬ÏÎºÎµÏÎ¹Î½Î³Îº
KW  - Î Î¿Î»ÏÎµÎ¸Î½Î¹ÎºÎ­Ï ÎµÏÎ¹ÏÎµÎ¹ÏÎ®ÏÎµÎ¹Ï
KW  - ÎÎ¹Î¿Î¯ÎºÎ·ÏÎ· ÎºÎ±Î¹ Î¿ÏÎ³Î¬Î½ÏÏÎ·
KW  - 658.848
ER  -