• International ed. .- Includes bibliographical references, a glossary and index
• Strategy and economics. Economic concepts for strategy. Firm boundaries: The evolution of the modern firm. The horizontal boundaries of the firm: Economies of scale and scope. The vertical boundaries of the firm. Organizing vertical boundaries: Vertical integration and its alternatives. Diversification. Market and competitive analysis: Competitors and competition. Strategic commitment. The dynamics of pricing rivalry. Entry and exit. Industry analysis. Strategic position and dynamics: Strategic positioning for competitive advantage. Sustaining competitive advantage. The origins of competitive advantage: Innovation, evolution, and the environment. Agency and performance measurement. Incentives in firms. Strategy and structure. Environment, power, and culture. Strategy and the general manager.

Αντίτυπα